Some of you might know what a serum is, but some of you might not. So, we figured it might be a good time to talk a little bit about what they are and why we never wanna live without them in our daily skin care routine—ever. Our skin care pro Dana Murray tells us more below.
Think of a face serum as the "heavy lifter" of skin care products. Serums contain concentrated ingredients and are result-driven to target specific skin concerns. They’re also lightweight and thin in consistency, which helps them absorb easily into the skin.
Serums are layered right after cleansing and right before applying moisturizers and sunscreens.
There are serums designed for just about every skin concern out there. Some serums have one primary function, while others are blends of ingredients that help address several skin concerns. Here are some examples of targeted serums you might see out there:
As an esthetician, I've yet to meet a person that couldn't benefit from adding a serum to their skin care routine! My favorite recommendations are serums that include high levels of antioxidants and plenty of hydration. A great option is Sun Bum’s Hydrating Serum.

Regardless of skin type, we are all exposed to free radicals like the sun, pollution, smog, etc. Antioxidants help fight off these free radicals and keep skin cells healthy and youthful. Here are some of the antioxidants included in the Hydrating Serum.
