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February 27, 2019

Why did Sun Bum make Baby Bum? Is it really necessary?

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Yes, a baby’s skin is 10x more sensitive than ours and because skin’s natural barrier function is still developing in babies and kids, they are more vulnerable to environmental exposure.  That’s why our products have been carefully formulated using natural, plant-based ingredients in just the right amounts to protect, nourish and hydrate our next generation.

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